For two years, Avidly joined forces with Ottia to tackle the high volume of customer integrations.Through this partnership, Avidly could seamlessly support customers, eliminating delays and ensuringsmooth service experiences.
Avidly is a pioneering growth design company that blends cutting-edge technological platforms such asHubSpot with captivating design solutions, crafting compelling digital marketing and sales experiences.As the largest HubSpot partner worldwide, Avidly offers comprehensive, all-encompassing services.Integrations are central in Avidly's HubSpot projects, facilitating the seamless utilization of the technology.
In 2020, Avidly began seeking a partner capable of handling tasks beyond its capacity. During that time,Avidly faced a positive challenge: managing a high peak of customer integrations. They turned to Ottia, a straightforward outsourcing service, to temporarily increase their development capacity. Avidly chose Ottia based on its transparency and predictability of costs.
"For us, it was all about the fixed monthly fee and Ottia's ability to stick to time estimates. Recruiting wasn't a viable option at that point. For two years, Ottia helped us address various customer needs," says Jonaz Kumlander, Chief Technology Officer at Avidly.
Since each customer has specific needs and integrations with other systems are often tailored, Avidly required a flexible partner capable of accommodating diverse requirements. Ottia's service, offering a single point of contact and access to a network of 70 companies with experienced senior developers, provided a dependable solution for any emerging needs. Additionally, if any monthly allocated hours were unused, they could be carried over for later use.
The collaboration began effortlessly, with just a one-hour discussion involving Ottia's team lead, eliminating the need to communicate with their developers. Task coordination occurred seamlessly through Slack and Trello. Following a briefing in Slack, Ottia promptly provided a time estimate. Upon approval, they began working on the task. Responses were consistently swift, often within minutes.
"The briefing process was similar to briefing our in-house team, although perhaps a bit more detailed since our team is already familiar with HubSpot. We found that the most effective briefs come directly from developers, rather than, for instance, a project manager,” explains Kumlander.
The collaboration primarily involved building customer integrations, particularly CMS integrations, which often required expertise in node.js. The solutions were predetermined, and Ottia provided support with their production.
"With Ottia, we were able to double our capacity; for instance, if a customer required two integrations, our in-house team could build one, while Ottia handled the other,” says Kumlander.
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"Ottia provided invaluable support for us over the course of two years, and we were exceptionally satisfied with their straightforward service. Time estimates and the quality of work were exactly as promised in the beginning. Since then, we've established a more scalable in-house team that we can easily scale up or down as needed."
Jonaz Kumlander
CTO, Avidly
Avidly appreciates the simplicity of the collaboration that allowed Avidly to strengthen its position as theHubSpot Elite partner. Mostly Avidly's in-house team focused on building or configuring workflows, while Ottia provided coding support for those tasks.
"Ottia provided invaluable support for us over the course of two years, and we were exceptionally satisfied with their straightforward service. Time estimates and the quality of work were exactly as promised in the beginning. Since then, we've established a more scalable in-house team that we can easily scale up or down as needed."
Ottia seamlessly integrated with Avidly's team, providing a smooth customer service experience. From the customer's perspective, they were exclusively dealing with Avidly.
With Ottia's dependable and uncomplicated service, Avidly could seamlessly address customers' diverse requests, particularly as the deployment of HubSpot necessitates smooth integrations with existing systems.
PROJECT HIGHLIGHTS
Why Ottia? Versatility in expertise, fixed monthly fee, and Ottia's ability to stick to time estimates
Some of the outsourced tasks: Customer integrations between HubSpot and other systems
The goal: To add capacity, ensure smooth customer experience, and avoid delays in integrations
Cooperation model: Avidly's in-house team focused on building or configuring workflows, while Ottia provided coding support for those tasks.
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